A family-run wellness brand

Meet the tribe.

From Suriname to Amsterdam—and from one family’s wellness discovery to a growing global community.

Our story

Built around health, family, and possibility.

Health Tribe is a family-run company providing supplements and personal guidance to people who want to improve their lifestyle, appearance, and overall health.

The original Health Tribe story points to a stark challenge: it cites research estimating that only 1.8% of people eat healthily. That gap helped sharpen the family’s mission—to make balanced nutrition, exercise, and care of body and mind feel clearer, more personal, and more achievable.

For Health Tribe, staying young and fit is not a quick fix. It is the everyday work of nourishing your body and mind, building routines that suit real life, and having a community beside you.

Sandra and Maikel smiling together outdoors

Suriname → Amsterdam

Two roots, one home

Sandra and Maikel were born in Suriname and moved to the Netherlands when they were young. They have spent most of their lives in Amsterdam.

Knowledge meets purpose

Different skills, shared vision

Sandra studied Office Management, NIMA Marketing, and NEMAS Management at the University of Applied Sciences Amsterdam. Maikel studied Business Intelligence and IT at the University of Amsterdam.

Wellness entrepreneurs growing a community

Discovering Beyuna

A product and a possibility

After discovering Beyuna, they recognised both a business opportunity and a way to offer personal health and lifestyle guidance. Through Beyuna, they expanded their international network, client base, and product reach.

Sandra, Maikel, and family celebrating together

1986 → today

A family story that keeps growing

Sandra and Maikel met in Amsterdam in 1986 on Queen’s Day, now King’s Day. They married in 1997, became parents of three, and later rebranded for a global market as Health Tribe with English-language content.

The people behind the purpose