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‘The red lining in my professional career is that

I’ve had the privilege of being asked to take on

various roles I’d never done before and turn

them into successes’: Sandra Deira, Global

Director of Health Tribe

Dz ‡ ƒ”‡ ƒ —– Š ‘’ƒ› –Šƒ– ‹• †‡•‹‰‹‰ ƒ ™‘”Ž† ™Š‡”‡ ’‡‘’Ž‡ ‘‡ ϔ‹”•– ƒ† ™Š‡”‡ ’‡‘’Ž‡ ƒ •–‹ŽŽ ϔ‹ƒ ‡
their health, educate their children, care for their parents and others in need, and live the lifestyle that they value.”

Interview Highlights
iving a healthy lifestyle is knew that regular consumers would
important for anyone who desperately wait for it or, even worse,
How would you describe
Lwants to feel their best and stay look for a substitute from another
healthier as they get older. Physical your professional journey brand, and we would lose sales.
ϐ‹–‡•• ‹• ‘– –Š‡ •‘Ž‡ „ƒ•‹• ‘ˆ „‡‹‰ Ultimately, this turned out to be one
healthy; being healthy means being so far? Tell us about a few of our best decisions going forward
roadblocks and learning
‡–ƒŽŽ› ƒ† ‡‘–‹‘ƒŽŽ› ϐ‹–Ǥ ƒ†”ƒ in terms of earning our customers'
lessons that helped you grow
Deira, Founder of Health Tribe, is one trust, and they rewarded us with
such award-winning entrepreneur through the years. huge revenue the moment the
who is dedicated to making the product was back on the market. It
It has not been without challenges,
world more aware of a healthy grew in popularity even more and is
lifestyle. "If you want to make the but all the better as challenges one of the brand’s cash cows.
world a better place, take a look fuel your creativity, force you to
be proactive, and keep you on a
at yourself and make the change," An amazing service on every level
continuous learning curve to do
quoted by Michael Jackson, best has also been key. Fueling that feeling
better and also personally develop.
suits her as she is designing a world that our company continuously
The red lining in my professional
™Š‡”‡ ’‡‘’Ž‡ ‘‡ ϐ‹”•– ƒ† ™Š‡”‡ sees the individual, goes above
career is that I've had the privilege of
diversity and inclusion are embraced and beyond, and incidentally adds
through her company, Health Tribe. being asked to take on various roles services to its package to illustrate,
Health Tribe is a family-run business I'd never done before and turn them we were recently forced to innovate
that provides healthy supplements into successes. another very popular product due
for people who want to improve their to changes in the regulation of an
lifestyle, their appearance, and their Another aspect of this is the ability to ingredient. The demand was high,
overall health. deliver under special circumstances. and it has been out of stock for
At some point, we weren’t able to many months. To serve customers,
ƒ†”ƒ ‡‹”ƒǡ Ž‘„ƒŽ ‹”‡ –‘” ‘ˆ deliver a very popular and generally we channeled what was left in
Health Tribe, spoke exclusively to known product because of the various regions and distributed it
Š‡ ‹Ž‹ ‘ ‡˜‹‡™ ƒ„‘—– Š‘™ •Š‡ poor quality of an ingredient. We to individuals. People easily put up
and her company are helping people did not accept it, disapproved of it, with a label in a foreign language
get healthier, look better, and feel and simply didn’t take the product when they want it, as long as they are
“ We are a business with a holistic approach that provides
into production, even though we
served with transparent information.
better.

healthy supplements for people who want to improve their
lifestyle, their appearance, and their overall health.”