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Trust is one of the most important
currencies of leadership that requires
authenticity and consistency to
maintain. What’s your take on this?
Trust, as well as honesty and transparency, are
key elements. It's everything when it comes
complies with the
–‘ †‘‹‰ „—•‹‡••Ǥ – ‘– ‘Ž› †‡ϐ‹‡• ›‘—”
Ž‡ƒ†‡”•Š‹’ǡ ‹– ƒŽ•‘ †‡ϐ‹‡• ™Š‘ ›‘— ƒ”‡ ƒ† ™Šƒ–
you stand for—the brand that you stand for, the
business that you stand for. It is the foundation
of your professionalism and the development of
long-term, fruitful relationships.
As the Global Director of the company,
what are your major roles and
responsibilities?
One of the most important tasks is to develop
and maintain (new) businesses on a global
scale, as well as further ingratiate them with the
larger industry and establish their positioning
‹ •’‡ ‹ϐ‹ ƒ”‡ƒ•Ǥ ‘‘ ƒ– ”‡‰‹‘• ™Š‡”‡ ™‡
might not be operational just yet and learn
from previous failures, which, for instance,
Sandra Deira
Global Director
could have to do with less focus on —”‘’‡ǡ –Š‡ ǡ ƒ† –Š‡ ‡˜‡ How do you see Health Tribe
cultural and regional aspects, which more in 2023. Šƒ‰‹‰ ‹ ϔ‹˜‡ ›‡ƒ”•ǡ ƒ†
Our product line are essential for continued business how do you see yourself
success. More on the business opportunities creating that change?
I see more sustained business in
front, we, as noted above, offer
What can you tell us about a very affordable and accessible „‘–Š —”‘’‡ ƒ† –Š‡ Ǥ ‡ ƒ”‡
highest level of Health Tribe? What are its business program for people to tap well-known for the high quality
focus areas? in. of our products, but I like to think
We are a Dutch company that is that we are even better known for
natural products; designing a world where people Can you introduce us to your the insights that we share and the
products? What are their key
its nutritional ‘‡ ϐ‹”•– ƒ† ™Š‡”‡ ’‡‘’Ž‡ ƒ features? way we educate our consumers to
•–‹ŽŽ ϐ‹ƒ ‡ –Š‡‹” Š‡ƒŽ–Šǡ ‡†— ƒ–‡
not only look at price but to really
their children, care for their parents Our product line complies with the think for themselves, read the
supplements are and others in need, and live the highest level of natural products; its product labels, see the coherence,
lifestyle that they value. We are a nutritional supplements are without see the logic, and understand
without synthetic business that not only provides synthetic additives. The complete which informed choices they have
healthy supplements for people who ’”‘†— – ”ƒ‰‡ ‹• Ǧˆ”‡‡ǡ ˜‡‰ƒǡ to make when it comes to the
additives.” want to improve their lifestyle, their and clean label and covers a wide
quality that they want and deserve.
appearance, and their overall health, range of different products. Our My commitment and efforts to
but given this time and age we are products are consistently under create change are mainly focused
proud to also provide an interesting independent supervision and on collaboration with partners in
business program with exclusive subject to multiple innovations. various regions. We collaborate
technical tools for entrepreneurs Because it's of the highest quality with partners who share our vision
and partners to work with and and registered as doping-free, we and understand why we focus on
integrate in an existing business. We •‡‡ –Šƒ– ƒ Ž‘– ‘ˆ Ǧƒ–ŠŽ‡–‡• ϐ‹† –Š‡‹” designing a world where people
ship directly from our warehouses way to us, as well as people in the ‘‡ ϐ‹”•– ƒ† ™Š‡”‡ ™‡ ’—– –Š‡
to our consumers and partners. We ‡†‹ ƒŽ ϐ‹‡Ž†ǡ „‡ ƒ—•‡ –Š‡ ˆ—ŽŽ ”ƒ‰‡ future back in the total control of
have developed overtime to grow in is registered in the Dutch version of the client, the consumer, by bringing
scale, with our focus on developing –Š‡ Ǥ people together.
Sandra Deira in Her Own Words
Ž‘‘ „ƒ  ‘ ƒ ʹͷǦ›‡ƒ” „ƒ ‰”‘—† ‹ ‘”’‘”ƒ–‡ ƒ† ‹ ʹͲͳͳǡ †‡ ‹†‡† –Šƒ– ™ƒ–‡† –‘ „‡ ‘ˆ •‹‰‹ϐ‹ ƒ ‡ ƒ† Šƒ˜‡
an impact on people’s personal lives directly. I migrated to Europe at a very young age (18 months), and health and
wellness is something I grew up with. I am of the “cod liver oildz ‰‡‡”ƒ–‹‘ǡ •‘ Š‡ƒŽ–Š ‹ ‰‡‡”ƒŽ ’Žƒ›‡† ƒ •‹‰‹ϐ‹ ƒ–
role in our home, where it contributed to a survival mode of not being able to afford that children would fall ill and
one could not go to work. In those days, agriculture, growing crops, etc. were so much different from now. Hardly any
’‡•–‹ ‹†‡• ™‡”‡ —•‡†Ǣ —Ž–‹˜ƒ–‹‘ ™‹–Š ǡ †‡”‹˜ƒ–‹‘•ǡ ’”‡••—”‡ –Š”‘—‰Š ‘•—‡” †‡ƒ†•ǡ ‡– Ǥ ‡‹–Š‡” †‹† ‘–
exist or were not as intense as they are now. I believe it has become essential to understand what is at stake for the
individual’s health, our planet, and our food, and what the individual can do or accomplish for himself or herself as
well as for the next generation.
Born in a country where 94% of the land is forest, nature, and the Amazon, the Health Tribe takes its name from my
ƒ ‡•–‘”•ǡ ‘‡ ‘ˆ –Š‡ ‘Ž†‡•– †‹ƒ –”‹„‡• ‹ ‘—–Š ‡”‹ ƒ ƒ† ™Š‡”‡ —–”‹‡–• ™‡”‡ •‘—” ‡† ‹ ƒ–—”‡ǡ ƒ† ™‡ •–‹ŽŽ
use these ancient herbs and fruits in supplements, medication, and daily food today.
The logo symbol: Aya - a West African Adinkra symbol of wisdom, endurance, and resourcefulness.
Meaning: “An individual who wears this symbol suggests that he/she has endured many adversities and outlasted many
†‹ˆϔ‹ —Ž–‹‡•Ǥdz
In my development as an entrepreneur, my family has been crucial. They share my concern for health. I am the mother
‘ˆ –Š”‡‡ ™‘†‡”ˆ—Ž ‹†‹˜‹†—ƒŽ• ™Š‘ ƒ”‡ •— ‡••ˆ—Ž ‹ –Š‡‹” ”‡•’‡ –‹˜‡ ϐ‹‡Ž†• ƒ• ƒ ƒ”‡–‡”ǡ Žƒ™›‡”ǡ ƒ† ‹ •ƒŽ‡•Ǥ ›
youngest is also an athlete and is the current national champion (American Football for the Dutch AFBN League) and
ƒŽ•‘ ʹͲʹʹ Šƒ’‹‘ ‘ˆ –Š‡ ϐ‹”•– ƒ† ‡™ ‡ƒ‰—‡Ǥ ‡ ’Žƒ›• ˆ‘” –Š‡ •–‡”†ƒ ”—•ƒ†‡”• ƒ† ‹• Ž‘‘‹‰ –‘ Œ‘‹ –Š‡
new ELF (European League of Football). My husband still practices kickboxing and is trained by former professional
kickboxers.