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Global Awards

THE HOLISTIC APPROACH

TO WELLNESS SUPPLEMENTS

An interview with

SANDRA DEIRA
HEALTH TRIBE’S FOUNDER

Supplementation dates back decades to the mid-20th century, as clinicians back then looked to address health issues through singular system but it does so much more. For instance, lot of professionals will provide advice on products. Flyers are printed on recycled paper
vitamin supplements, but the industry has grown exponentially since then and today, supplements are focused on delivering well- it contributes to normal collagen formation various factors such as breast milk, nutritious and products are stored in environmentally
rounded nutritional support. Four years after the global pandemic, achieving optimum health and wellness is understandably an for the normal function of blood vessels. Just food, and supplement use. Getting the right friendly warehouses from where goods are
important consideration for people across the world – but regular exercise and disciplined eating are just two factors in a three-point imagine what a chronic de ciency would information in the rst years can help the shipped straight to customers.
process, with quality supplements providing that nutritional boost which supports many of the body’s everyday processes and even mean to the functioning of your blood vessels. newborn to make huge developmental steps.
improves your appearance. Also, minerals like magnesium and selenium What does the future hold for Health Tribe?
are less concentrated in our daily diet. This is That being said, ensuring we bring only the Are there any exciting new partnerships
Amsterdam-based specialist Health Tribe is a true family-run venture that’s operating on a global scale. Led by its founder and Global understandable as our vegetables and fruits no best products to market has nothing to do in the works or plans to introduce new
Director, Sandra Deira, the organisation delivers quality supplements with a view to supporting overall health and wellness for its longer contain the same levels as 30 years ago. with di erences in age but rather with the product ranges?
customers, whilst also providing the lifestyle guidance that goes hand-in-hand with these products. Health Tribe’s incredible success is a production and quality procedure we have in
product of Sandra’s clear vision and her dedicated team, and we spoke to Sandra about her inspiration behind the company, its Beyuna Can you tell us about the Beyuna range? place for the complete range. Our products The future looks very promising. Since we
supplement range, and Health Tribe’s future progression. are free from synthetic ingredients and llers don’t just look at demand but also at the social
We always feel very privileged to introduce and each batch is independently analysed for environmental changes and expectations,
our product range to consumers. The quality contaminations, heavy metals and doping exciting new products are in the making and
What inspired you to establish the Health diet, and exercising as well as having fun times Regular intake for a well-rounded nutrient of the ingredients, hand nished production and will only make it to market once clean are planned to be introduced in 2024. We are
Tribe? with family and friends and avoiding stress. support with essential vitamins and minerals and process sets it apart from other brands. Its and certi ed. It’s also registered in a Dutch list also looking into expanding into new markets
will contribute to your immune system, bone target audience varies widely from the young equivalent to the U.S. PDR for chemists, MD’s and invite those in the UK, Europe and the
There were many reasons for establishing Our personal participation in a long-term health, heart health, and energy and vitality. to the elderly and caters to a range of dietary and (para)medical professionals. Omega3, Vit U.S. who are interested in becoming part of
Health Tribe. We realised as consumers cohort research initiated in 2011 by the Circumstances might require more intake of preferences such as vegetarians, vegans and D3 and vitamin C will, on average, have most this narrative to join us on this extraordinary
just how ignorant we were and that useful Amsterdam University Medical Centre, in some products. For instance, athletes may religious beliefs. Beyuna Bright is the latest parents’ attention when they have stopped voyage. Whether one is a future partner,
insights and extensive information were not cooperation with the Amsterdam municipal require more focus and concentration to product in the range and it contains ingredients breast feeding. a passionate advocate for wellbeing, or
commonly shared. Just like most people, we health department, made us realise that perform or support their body to recover from that support learning capabilities and memory someone on the cusp of change – book a free
relied on mass media – such as TV and radio various ethnic communities hold on to their an injury or health incident. performance – health claims which are Alongside caring for the health of its discovery call through our website.
ads – but we also valued the information original diets, way of cooking, lifestyles currently pending approval from the European customers, the Health Tribe is also greatly
shared by the salesperson behind the counter. etc. resulting in ignorance and possible In your opinion, what are the essential Food and Safety Authority (EFSA). concerned with the health of our planet. Is there anything else you would like to
Later on, we realised that they were just as vulnerability and increased risk factors in nutrients we most commonly are not Can you tell us more about the company’s add?
ignorant as the consumer and were unable health. We feel that Health Tribe could play getting enough of? What about Tribe Kids? How do you sustainability commitments?
to have an in-depth conversation about the a crucial role in reaching out and bridging ensure you select only the best products We are obliged to comply to claims
necessity and quality of nutrients, llers and the gap to educate communities through Blood tests have shown that many people to support the likes of children’s brain All natural ingredients in the Beyuna range formulated according the EFSA (European
how to interpret the information from product live events and seminars. In Q1-2024, I will around the world have a chronic de ciency in function and physical health? are grown without growth enhancers or Food and Safety Authority). We therefore
labels. Let alone that far-reaching information organise our rst o ine event with the work Vit D3. In fact, Vit D3 supplementation is either pesticides. Farmers earn a fair income and cannot share anything else about the product
could be given about half-life or retention title ‘A Black Man’s Heart’. We already organise mandated by governments in some countries Young parents are usually interested in doing child labour is unacceptable. Fishing is done range than how it is speci cally phrased,
time. Over the counter advise is merely Dutch spoken livestreams for all Dutch or is provided in the health insurance packages the right thing for their kids. They actively in a sh-friendly manner under the GOED dictated and approved.
focused on and within the bandwidth of one’s speaking countries and the Dutch Caribbean. that people can choose from. seek information for a healthy pregnancy principle. Pots are degradable and DPA free,
budget. Nowadays, people are more open to and a healthy start of their baby’s life. A so void of any substances that could a ect
listening and learning. They understand that Can you tell us more about the bene ts of We see that blood tests also show that people
health is not just achieved by taking products taking supplements regularly and how they are becoming increasingly de cient in vitamin
but that it goes hand in hand with lifestyle can improve our overall health? C and that hardly anyone has an optimal level. Explore Health Tribe’s range of supplements for adults and children, order online, or book a free discovery call today by
changes, paying more attention to your daily Vitamin C is often associated with the immune
visiting www.wearehealthtribe.com.
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